Principles of Analytic Graphics
Principle 1: Show comparisions
Principle 2: Show causality, mechanism, explanation, systematic structure
Principle 3: Show multivariate data
- Multivariate = more than 2 variables
- The real world is multivariate
- Need to "escape flatland"
Principle 4: Integrateion of evidence
- Completely integrate words, numbers, images, diagrams
- Data graphics should make use of many modes of data presentation
- Don't let the tool drive the analysis
Principle 5: Describe and document the evidence with appropriate labels, scales, sources, etc.
Principle 6: Content is king
- Analytical presentations ultimately stand or fall depending on the quality, relevance, and integrity of their content